Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we collect information you choose to share. This may include your name, company name, email address, phone number, delivery addresses, and any specific floral requirements you have. We also collect payment details when you place orders, though these are processed securely through our payment partners.

For our corporate clients, we may gather additional business details such as company registration information, preferred delivery times, and budget needs. This helps us tailor our service to your business requirements.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and your navigation through our site. We use this information to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill orders and deliver excellent service. This includes processing orders, coordinating deliveries, sending confirmations, and following up to ensure you’re satisfied.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery schedules
• Providing customer support and responding to inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-identifiable information to understand market trends and improve operations. For example, we might analyze which types of arrangements are most popular in different seasons to better plan inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that may interest your business. You can opt out of these communications at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. Your information stays within our business ecosystem and is shared only when necessary to provide services or to comply with legal requirements.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they perform for us.

We may disclose information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple protection layers. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their roles. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this data is handled by certified payment processors specializing in secure financial transactions.

While we maintain strong security practices, no system is entirely risk-free. We continuously monitor and update our security measures to address evolving threats and uphold the highest protection standards.

Your Rights and Choices

You hold several rights regarding your personal information. You can request to view the data we have on you, ask for corrections to inaccurate information, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as necessary for business purposes and legal obligations. Order records are kept for accounting and warranty needs, while marketing preferences remain until you ask us to remove them.

When information is no longer needed, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our site uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for the site to function properly – they enable basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individuals.

You can adjust cookie settings via your browser preferences. Note that turning off certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If Silver Forest Portal undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor entity with appropriate privacy protections or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly delete that information.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter immediately.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this happens, we ensure appropriate safeguards are in place to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations related to business activities, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.